Based in Dubai, Alserkal is a socially-responsible commercial enterprise that creates exceptional cultural destinations.
With 10 years of growth, Alserkal Avenue decided its next move would be to reconsolidate and redefine its brand, initiatives, and organisational structure.
This new chapter would be reflected in an updated web experience.
We started the project with a workshop with stakeholders to uncover overlaps between user needs and business goals for the website.
Across the next few days, we prioritised core features and communication objectives for the website.
We agreed that the website would need to regularly refreshed with new content. So we leveraged reusable web components to help visitors navigate easily with familiar structures.
The visual design draws inspiration from the venue to help bridge the online and onsite experiences.