Gamified banking service
Working with a leading bank in Thailand to offer underbanked customers increased access to affordable financial products.
Working with a leading bank in Thailand to offer underbanked customers increased access to affordable financial products.
In Thailand, 45% of the adult population are underbanked, which means almost 25M people who are not well-served by financial services.
To design an experience that is engaging and accessible for the vibrant people of Thailand, we introduced gamification principles.